Meet the Researcher

The future of retail and brand communication are key research areas for Alessia Grassi, Lecturer in Fashion Marketing at the University of Leeds.

Dr Hye-Won Lim, Lecturer in Fashion Design at the University of Leeds, is on a mission to help fashion brands achieve the perfect sizing and fit for their customers.

Using his chemistry background to give new functions and characteristics to textiles, Dr Tim Smith is a Research Fellow at the University of Huddersfield.

Dr Boshuo Guo, Lecturer in Digital Fashion Marketing at the University of Leeds, specialises in analysing data to give businesses real insight into consumer behaviour.

Dr Lindsey Waterton Taylor leads the 3D Weaving Innovation Centre at the University of Leeds.

Bringing a decade of experience in textile research and manufacturing to Future Fashion Factory, Dr Sohel Rana is passionate about using technical knowledge to support creative innovation.

Dr Sahar Arshi is developing technologies to communicate the look and feel of fabric without sending physical samples.

With 24 years' commercial R&D experience before turning to academic research, Dr Andrew Hewitt is keen to work with textile businesses to solve technical product or processing challenges.

Dr Raheleh Jafari specialises in using AI and machine learning techniques to increase customer engagement and sales in the fashion industry.