Micaela Bonassina
My interest in the world of Marketing Management and business development of luxury realities (as my educational path shows especially after my 2nd master in Management of Luxury) rise from my own experiences in companies and strategic business consultancy agencies. Sales, Marketing and Communication without strategy have no reason to exist unless they want to achieve results. The organisational myopia and complexity that often characterise activities and large companies sometimes does not help.
This contamination of sectors (art and craftmmanships environments) allow me to express, my curiosity and creativity by developing ideas, visual activities, market scenarios, but my more rational side which manifests itself with a practical approach to solving problems and an impulse to see things until completion.
- Listing ID: 2866
- Contact: Micaela Bonassina
- What are your aspirations and plans for the future?: I am very passionate about the core value of FFF project. I attended several courses on MDGs and I did some research at University on sustainable fashion, the safeguarding of Made in Italy and I also wrote an article on Bangladesh situation (a project that i'd like to develop). I have many Human Oriented projects related to the future of Fashion and Sustainability but to reach the aim is fundamental to be on the “same boat and speak the same language”.
- What types of projects are you interested in working on through Future Fashion Factory?: It would be great to relate and share my ideas with a team that has the same passion, vision and values as me. It’s difficult to find the same core value related to humanitarian projects. In my work i always explain firstly the leading role of human centred solutions, fundamental also for the circular economy, in fact i like to apply design thinking strategy to project management.