Jubin Varghese
I am a Behavioural Science graduate interested in enabling sustainable fashion through behavioural change interventions.
Since 2019 I have been working in the industry and produced various articles and two thesis on consumer behaviour and sustainable fashion, receiving Dean’s list award from the University of Southampton for one of my theses. I am currently working with a sustainable behaviour consultancy on developing a framework of behavioural interventions that fashion businesses can use for better sustainable business practices.
My research interests are to use Information, Social recognition, and Incentives to reduce social and behavioural complications customers face in adopting sustainable fashion.
- Listing ID: 2799
- Contact: Jubin Varghese
- What are your aspirations and plans for the future?: My future plan is to work more closely with the sustainable fashion research domain and identify more consumer behaviour gaps that need to be addressed with potential behavioural interventions.
- What types of projects are you interested in working on through Future Fashion Factory?: Consumer behaviourism, circular and sustainable fashion