Heba Shaikh Ltd
Heba Shaikh (HS) is a contemporary e-commerce direct-to-consumer brand built on the principles of transparency, timelessness and quality. We are dedicated to creating sustainable wardrobe essentials with a focus on minimal design and reinvented classics, initially selling luxury women’s and later adding men’s ready-to-wear essentials.
We use zero polyester and put social responsibility, and low-environmental impact first. Our technology led approach will provide the wearer with their own personal body signature, which will ensure every item fit and compliments their unique body shape creating a truly immersive shopping experience from the comfort of their own home.
- Listing ID: 2240
- Contact: Heba Shaikh
- What are your aspirations and plans for the future?: HS aims to help consumers navigate the endless fashion cycles and to invest their money in simple, timeless, versatile clothing made with the finest natural materials and most optimal, ethical manufacturing possible. We want to help people understand the impacts of their clothes and how they can influence the global fashion industry. Our website is set up so you can see the sustainable attributes of each piece, allowing you to see what we have achieved garment-by-garment. We will filter our product list in a conscious-consumer focused manner which will enable customers to see the impact and fully own what they buy as well as filter by what is important to them. Heba Shaikh’s long-term goal is for sustainability to be integrated into every aspect of the brand and day-to-day work. Waste reduction/ minimization; reduce carbon footprint, zero emissions; collaborations with similar brands and artists, partnerships with non-profit organisations and charities; develop a mobile app to increase customisation and user experience.
- What types of projects are you interested in working on through Future Fashion Factory?: Collaborative R&D projects; sustainability / circular economies; development of immersive technology, 3D and digital offerings across the fashion industry.