Genuinely Conscious
Genuinely Conscious is a sustainable marketing agency for fashion brands, driven by a passion beyond product. Co-founded by two Gen-Z females and backed by a diverse team of over 60 global creative experts, we specialise in advertising, influencer marketing, social media strategy, and content creation.
We leverage deep in-house research to stay ahead of fast-changing consumer attitudes, delivering campaigns that change perceptions and boost ROI. Our strengths lie in our commitment to sustainability and creativity, actively fighting climate change, promoting circularity, and fostering innovation.
As part of the Future Fashion Factory community, we bring our expertise in sustainable fashion marketing and our dedication to creating meaningful impact. We look forward to contributing to and benefiting from this network, driving positive change within the fashion ecosystem.
- Listing ID: 3448
- Contact: Enziya Gateley
- What are your aspirations and plans for the future?: At Genuinely Conscious, our aspiration is to create a future where sustainable fashion is simply fashion. We plan to achieve this through a comprehensive accreditation programme, rigorous in- house research, and transparent, sustainable marketing practices. Our goal is to empower brands to champion eco-conscious choices, foster circularity, and drive innovation, ensuring that sustainability becomes an integral part of every fashion brand's DNA.
- What types of projects are you interested in working on through Future Fashion Factory?: At Genuinely Conscious, we aim to tackle the "attitude-behaviour gap" in sustainable fashion. Our "Gen-Z Study" revealed that while sustainability is a core value for Gen-Z, their purchasing behaviours often lean towards fast fashion due to affordability and trends. We propose launching a data-driven YouTube channel to bridge this gap. This project will document real-life shopping experiences of Gen-Z participants to gather evidence on their decision-making processes. By analysing this data, we will uncover factors influencing their choices and create targeted content addressing these challenges. For example, we might highlight budget-friendly sustainable brands and provide styling tips based on the data insights. This engaging format will fill the gap in sustainable content, dismantling misconceptions about the variety and affordability of sustainable fashion.