Ellie Kirkman
BA Fashion Marketing (Graduation: 2021)
As a fashion marketing student, I have spent a lot of time researching sustainability and businesses who operate sustainably. I have become particularly interested in recycled, sustainable fabrics and the creation of fabrics from by-products, such as Pinatex. In addition to this, I have researched consumer level sustainability and I am keen to gain deeper understanding into the consumer decision process when considering purchasing a sustainable product.
By doing this, I hope that marketing campaigns can be re-structured in order to encourage sustainable consumption. I have previous marketing and content experience, but only on a small local level. I have just become the Communications Intern for V&V Collective, which will give me strategic content marketing experience within the fashion and jewellery industry.
Finally, I have just chosen my dissertation question based around the production and consumption of luxury fashion, and how processes within the luxury market can become more sustainable. In my opinion, there is a distinct lack of research in this area and I am keen to start my own primary research soon.
- Listing ID: 1488
- Contact: Ellie Kirkman
- What are your aspirations and plans for the future?: I do not have any current plans for my future career, however I aspire to work in the marketing team at either a current sustainable fashion or textile brand, or work within a brand to help them become more sustainable. I am open to travelling with work, however I do not think I would like my full time workplace to be in London.
- What type of experience are you hoping to gain through Future Fashion Factory?: Primarily, I am hoping to gain industry level research opportunities to aid my dissertation. In addition to this, I am really keen to have access to the most current research data from other projects across the industry, and I hope to also share my own research. However, I am also interested in internship opportunities that could potentially lead to a graduate job following my graduation in 2021.