Dr Rosy Boardman
- I am a Senior Lecturer in Fashion Business in the Department of Materials, The University of Manchester.
- My research focuses on digital strategy & innovation in the fashion retail industry. In particular, my research specialises in how technology can be used to improve social & environmental sustainability in fashion retailing & fashion marketing, as well as digital marketing and immersive technologies (and more recently, the metaverse).
- The metaverse – how new technologies can be used to enhance the customer shopping experience/shopping journey as well as the challenges involved for brands in navigating the metaverse. I’m particularly interested in social media marketing / social commerce, immersive technologies such as AR, VR & AI as well as virtual clothing & gamification.
- Environmental sustainability – how technology can be used to help retailers be more sustainable and transparent throughout their whole supply chain / product development process, including new technologies such as blockchain & AI.
- Social sustainability / ethics – how new technologies/ platforms can be used to make fashion more inclusive. This is in terms of age, diversity and equality on social media and website design, as well as more ethical from a supply chain perspective, particularly how the roles & responsibilities of fashion buyers continue to innovate based on new technologies and sustainability, following on from my textbook publication: Boardman, R., Parker-Strak, R., Henninger, C.E. (2020). Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society, Routledge: https://www.routledge.com/Fashion-Buying-and-Merchandising/Boardmanah2-Parker-Strakah2-Henningerah2/p/book/9781138616325
- I primarily use eye tracking technology and qualitative research methods and have published several peer-reviewed academic papers in world-leading journals, as well as two books.
- Listing ID: 2566
- Contact: Dr Rosy Boardman
- What are your aspirations and plans for the future?: To collaborate with researchers on projects and papers from other universities to combine our expertise. To collaborate with industry to help make a difference to their businesses so that my research has real-world impact. Either working on a project for industry partners or providing consultancy for them. To gain funding to conduct really innovative research projects.
- What types of projects are you interested in working on through Future Fashion Factory?: Any types of research projects with either industry or other academics. Also working with people across the network on new research projects relating to my interest. Any interdisciplinary projects where skills and expertise can be combined.