Dr Qingxin Peng
I joined the University of Leeds as a Lecturer in Creative Advertising and Brand Design in 2022.
In 2012, I obtained a bachelor’s degree in Art Design from Donghua University, and in 2013, I received a master’s degree in Fashion Merchandising from The Hong Kong Polytechnic University (PolyU). In 2021, I was awarded my PhD in Fashion Communication and Promotion (with a focus on Digital Visual Merchandising Design) from PolyU.
I promote the appreciation of fashion brands and cultures through design work, research, lecture, and publication. My digital visual merchandising design research was founded on visual merchandising theory and design methodology in both online and offline environments. The study has identified the design factors (i.e., concept formation, layout design, ambient condition, interactivity level, and visual complexity level) and the following design contexts. A comprehensive theoretical framework, as well as the derived design process model, has been formulated for promoting innovative textiles and fashion in various showcases by synthesising information management, psychological impacts, and findings from digital visual merchandising implementations.
Responsibilities
- DPL for Global Fashion Management
- Exhibition Curator of School
Research interests
My research focuses on using creative digital and design solutions to communicate and promote brand and culture in both commercial and non-commercial on/offline settings. On the other hand, I understand consumers/audiences in environment settings based on behaviour discipline and link it to various design contexts with the goal of discovering consumers/audiences’ core values and emotions that are positive or negative to their cognition and purchase intentions.
I am looking to collaborate on projects that involve Fashion marketing, Fashion communication and promotion, Experiential and event design.
- Listing ID: 3453
- Contact: Qingxin Peng
- What are your aspirations and plans for the future?: As an early-career academic, I aspire to delve into the education in fashion marketing and take the PI role in research project relevant to fashion communication and promotion, and event and experience design.
- What type of experience are you hoping to gain through Future Fashion Factory?: I am interest in industrial collaborative projects that are related to sustainability and circular economies, aesthetic communication, and education and skills.