Daylight Lingerie
We’re a sustainable lingerie brand, bringing luxury and elegant design to the sustainability market. We aim to be completely circular, using biodegradable fabrics and a return scheme so that we can reuse the metals in our underwire, strap adjusters and clasp.
Our strengths sit in fashion design (Aliss) and marketing strategy (Ellen). We would love to be able to help others in the project within these areas.
- Listing ID: 2242
- Contact: Ellen Miller
- What are your aspirations and plans for the future?: We would love to create the world’s first fully biodegradable underwired bra: using specially developed bioplastic for our underwire, clasp and strap adjusters. This hasn’t been possible at the small scale we would be starting at due to the set up costs of the tooling required and the minimum order quantity of the bioplastic. In the longer term, we would still like to aim for this.
- What types of projects are you interested in working on through Future Fashion Factory?: We are interested in working on bioplastic development projects, as this is the direction we would like to take our sustainable underwear in the future. We are also interested in any projects that bring together local businesses as love to support small brands/shops through collaboration.