Cleverstein is a modular circular footwear brand for elegant women on the go. The company launched with classic ballet flats, which transform – with a respectful choice of shoe decor – to match various attires: formal-casual-evening. They are on the mission to reduce the amount of shoes women buy, store and dispose of, as well as pursue circular approach to footwear. Circular approach lies in the company’s 4Rs: Reduce, Regenerate, Repair, Recycle.
We are looking to source circular materials for our current and future designs. We believe FFF would be a great place to find the suppliers, as well as strategic partners for our brand. For instance we are using our partner brands scrap to make our shoe accessories. We are also regularly experimenting with new materials and designs to achieve great comfort, aesthetics and environmental sustainability of our shoes. That is why we will be an exciting company to work with for many FFF members.
- Listing ID: 1458
- Contact: Tanya Mulesa
- What are your aspirations and plans for the future?: We are looking to prototype new designs of trainers, sandals and heels, which will have an improved patentable attachment mechanism, and circular materials. We are also currently working on expanding our international presence in the US and Europe, as well as entering a wholesale market. In mid-May 2020, we will launch a new improved and internationalised website. In 2021 we will start trailing a subscription-based business model, which will provide guarantee on shoes, repairs, new shoe accessories every season and new shoes every 2-5 years.
- What types of projects are you interested in working on through Future Fashion Factory?: Our main goal is to work with FFF on our R&D projects. FFF is a brilliant platform to develop new products with the application of exciting new materials, approach to design and production, as well as maximising the use of innovative digital resources. We are also hoping to understand, discuss and test the best communication practices the FFF has been working on in the past. We have a few new ideas as well.