Bethan Alexander
Academic researcher with interest in responsible retailing, specifically environmental and social sustainability within the fashion retail field, the intersection of emerging digital technologies and sustainability and responsible fashion pedagogy. Recent related research publications listed below. I am particularly interested in joining the Network Plus Back to Baselines in Circular Fashion & Textiles to apply for the Sustainable Transition Fund related to two of the five key areas of research: Assessing innovation progress currently and for emerging and future and understanding and influencing cultures and behaviours.
Alexander, B. and Rutter, C. (2022) ‘Towards Transformation: Digitalization, Sustainability and Customer Experience’ Journal of Fashion Practice, Special Issue Editorial (in production). DOI: 10.1080/17569370.2022.2129468.
Shin, J. and Alexander, B. (2023), ‘Broadening the Conversation on Inclusive Retailing: An Exploratory Study on the Fashion In-Store Retail Experience of Parents with Autistic Children’. In Ritch, E.L., Canning, C. and McColl, J. (eds.) Pioneering new perspectives in the Fashion Industry: Disruption, diversity and sustainable innovation. Emerald Publishing Ltd. ISBN: 978-1803823485.
Junestrand, L., Alexander, B., Sheldon, F. (2024). Towards Transformative Sustainable Fashion Education: The Fashion Business School’s Approach. In: Cantista, I., Ritch, E.L., Shearer, L., Pérez-Bou, S., Khar, S.S. (eds) Fashion for the Common Good. GFC 2023. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-50252-1_12
- Listing ID: 3427
- Contact: Bethan Alexander
- What are your aspirations and plans for the future?: As stated above, to apply for the Sustainable Transition Fund to pursue a project in collaboration with industry and other UK Universities in progressing responsible retailing practices.
- What type of experience are you hoping to gain through Future Fashion Factory?: As stated above.