Whiteford Felt & Fillings
The company’s main business is producing wadding material for bedding, upholstery and quilting, but this project focuses on diversification and the development of a new market opportunity that has been identified in high value outerwear.
It will use data analytics to assess this opportunity and take a data-driven design approach to the development and launch of a new high value garment in the target market.
We’re extremely optimistic that this project will not only help us grow the business, but also take us into a new area of the textile industry where we have never operated before.
J David Edge, Director