With so many fast-changing platforms to choose from, social media marketing can be challenging for fashion brands. At this workshop, social marketing expert Becky Boyd will look at how businesses can use social channels to build brand awareness and drive sales, including: 

• Choosing which channels to focus on 
• Planning and tailoring content to your audience 
• Social selling, e.g. Instagram Shopping
• Time-saving tips, including social media management tools 

Becky Boyd is a social media marketer and trainer who specialises in supporting small and medium businesses to develop their online presence and shout about their brands through social media.

This event is open to Future Fashion Factory members only.