UK businesses using data analytics and artificial intelligence (AI) are realising significant benefits in terms of better decision-making and a deeper understanding of customer wants and needs, cost reduction, increasing efficiency, revenue growth, maximising sell-through as well as reduced lead times. But many businesses still question how they might practically use AI in their own organisation for commercial benefit. Step by step, the process of using data analytics and the potential of AI will be explained. Real-world case studies will be presented highlighting how AI is being used by textile and fashion businesses to inform the design of new products, reduce lead times and enable better business decision-making.  With presentations from experts in the field, including IBM, this is an opportunity to explore potential opportunities for your business.